“ It’s hard leaving money on the table, especially if you don’t know where your next project is coming from. It takes character to turn down a big project from a respected brand, even when you know it’s the right thing to do. However it’s usually worth it. The number of times I’ve seen agencies take on a mediocre project only to have to turn down their perfect client a week later because they are already committed is astonishing. Turning down a project which is under budget closes one door, but you’ve no idea how many other doors this will open in the future. ”
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— Why Designers Are Holding Themselves Back, Andy Budd
